The LG ArtCool New Gallery LCD 12K air conditioner offers advanced cleaning functions and an innovative design. The device has Freeze Cleaning technology, which uses ice to remove dust and bacteria from the internal parts of the air conditioner, and the Automatic Cleaning+ function, which dries the internal spaces after the end of operation and prevents the multiplication of bacteria. The unique design allows users to customize the appearance of the air conditioner with their own photos, which can be easily attached to the front panel using magnets.